A product feed is a file that contains all information about the products of a specific company or companies in the e-commerce industry. Product feeds supply the content that is presented on many kinds of e-commerce websites such as search engines, price comparison websites, affiliate networks, and other similar aggregators of e-commerce information. In some cases they are generated by the online retailer and in some cases the information is extracted using web scraping or harvested web harvesting from the online shops website.
Product feeds are an integral part of online live scores, sales and marketing, particularly in the case of online retailers with many different products or with products that are described by many different attributes, or in industries in which pricing and availability frequently change.
Product feeds are used within a variety of online marketing channels that help shoppers locate the product they wish to purchase and drive the traffic to the retailers' website. These marketing channels include: